Maftoul

Canaan works with over 2,000 artisan family farms spanned across 52 different villages. We are engaged year-round with these communities, committed to long-term partnerships with fair trade principles that ensure transparency, full direct payment, fair prices and purchase guarantee.

Ecological sustainability is at the core of our values. Food security, economic prosperity and cultural integrity all stem from our natural environments well being. It starts with the health of the soil. Ensuring regenerative agricultural practices to bring reciprocity between people, plants, animals, insects and microorganisms.

The Land of Canaan is the home of the olives, birthplace of the first agricultural on Earth. Ancient olive orchards over 3,000 years old are a testimony to the wisdom of the cultural heritage we've carried through millennia. This land is a permaculture filled with age old food species that have shaped the vibrant nutritious cuisine we enjoy seasonally.

Canaan was founded on the principles of empowering traditional farming communities. Agriculture is the most significant sector in Palestine and we seek to ensure its viability within the modern economy. We're committed to increase the value returns of such farms, invest in their communities and make them competitive in the marketplace while carving them a space in the modern world.